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A good advertisement is one which sells the product without drawing at...  
A well-run restaurant is like a winning baseball team. It makes the mo...  
Advertising is a business of words, but advertising agencies are infes...  
Advertising is only evil when it advertises evil things.  
Advertising people who ignore research are as dangerous as generals wh...  
Advertising reflects the mores of society, but it does not influence t...  
Can advertising foist an inferior product on the consumer? Bitter expe...  
Claude Hopkins... maintained that nobody with a college education coul...  
Does advertising corrupt editors? Yes it does, but fewer editors than ...  
Every advertisement should be thought of as a contribution to the comp...  
Experience has taught me that advertisers get the best results when th...  
Give people a taste of Old Crow, and tell them it's Old Crow. Then giv...  
Good copy can't be written with tongue in cheek, written just for a li...  
Hire people who are better than you are, then leave them to get on wit...  
I always said that mega-mergers were for megalomaniacs.   Business
I always use my clients' products. This is not toady-ism, but elementa...  
I avoid clients for whom advertising is only a marginal factor in thei...  
I did not feel 'evil' when I wrote advertisements for Puerto Rico. The...  
I do not regard advertising as entertainment or an art form, but as a ...  
I don't know the rules of grammar... If you're trying to persuade peop...  
I have a theory that the best ads come from personal experience. Some ...  
I know of a brewer who sells more of his beer to the people who never ...  
I never tell one client that I cannot attend his sales convention beca...  
I notice increasing reluctance on the part of marketing executives to ...  
I once used the word OBSOLETE in a headline, only to discover that 43 ...  
If each of us hires people smaller than we are, we shall become a comp...  
If each of us hires people who are smaller than we are, we shall becom...  
If it doesn't sell, it isn't creative.  
If you ever have the good fortune to create a great advertising campai...  
If you tell lies about a product, you will be found out - either by th...  
In the modern world of business, it is useless to be a creative, origi...  
It has taken more than a hundred scientists two years to find out how ...  
It is flagrantly dishonest for an advertising agent to urge consumers ...  
It is important to admit your mistakes, and to do so before you are ch...  
It strikes me as bad manners for a magazine to accept one of my advert...  
It takes a big idea to attract the attention of consumers and get them...  
Leaders grasp nettles.  
Like a midwife, I make my living bringing new babies into the world, e...  
Managing an advertising agency isn't all beer and skittles. After four...  
Many manufacturers secretly question whether advertising really sells ...  
Many people - and I think I am one of them - are more productive when ...  
Most agencies run scared, most of the time... Frightened people are po...  
Much of the messy advertising you see on television today is the produ...  
Never stop testing, and your advertising will never stop improving.  
Never write an advertisement which you wouldn't want your family to re...  
Ninety-nine percent of advertising doesn't sell much of anything.  
On the average, five times as many people read the headline as read th...  
Political advertising ought to be stopped. It's the only really dishon...  
Remove advertising, disable a person or firm from proclaiming its ware...  
Set exorbitant standards, and give your people hell when they don't li...  
Shakespeare wrote his sonnets within a strict discipline, fourteen lin...  
Some manufacturers illustrate their advertisements with abstract paint...  
The advertisers who believe in the selling power of jingles have never...  
The best ideas come as jokes. Make your thinking as funny as possible.  
The consumer isn't a moron; she is your wife.  
The headline is the 'ticket on the meat.' Use it to flag down readers ...  
The manufacturer who finds himself up the creek is the short-sighted o...  
The more informative your advertising, the more persuasive it will be.  
The most important word in the vocabulary of advertising is TEST. If y...  
The relationship between a manufacturer and his advertising agency is ...  
The secret of long life is double careers. One to about age sixty, the...  
There are very few men of genius in advertising agencies. But we need ...  
There is no need for advertisements to look like advertisements. If yo...  
There is one catagory of advertising which is totally uncontrolled and...  
To advertisers: "Do not compete with your agency in the creative area....  
What really decides consumers to buy or not to buy is the content of y...  
What you say in advertising is more important than how you say it.  
You have only 30 seconds in a TV commercial. If you grab attention in ...  
You make the best products you can, and you grow as fast as you deserv...  
You now have to decide what 'image' you want for your brand. Image mea...