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A good advertisement is one which sells the product without drawing at...   Life
A well-run restaurant is like a winning baseball team. It makes the mo...   Life
Advertising is a business of words, but advertising agencies are infes...   Life
Advertising is only evil when it advertises evil things.   Life
Advertising people who ignore research are as dangerous as generals wh...   Life
Advertising reflects the mores of society, but it does not influence t...   Life
Can advertising foist an inferior product on the consumer? Bitter expe...   Life
Claude Hopkins... maintained that nobody with a college education coul...   Life
Does advertising corrupt editors? Yes it does, but fewer editors than ...   Life
Every advertisement should be thought of as a contribution to the comp...   Life
Experience has taught me that advertisers get the best results when th...   Life
Give people a taste of Old Crow, and tell them it's Old Crow. Then giv...   Life
Good copy can't be written with tongue in cheek, written just for a li...   Life
Hire people who are better than you are, then leave them to get on wit...   Life
I always said that mega-mergers were for megalomaniacs.   Business
I always use my clients' products. This is not toady-ism, but elementa...   Life
I avoid clients for whom advertising is only a marginal factor in thei...   Life
I did not feel 'evil' when I wrote advertisements for Puerto Rico. The...   Life
I do not regard advertising as entertainment or an art form, but as a ...   Life
I don't know the rules of grammar... If you're trying to persuade peop...   Life
I have a theory that the best ads come from personal experience. Some ...   Life
I know of a brewer who sells more of his beer to the people who never ...   Life
I never tell one client that I cannot attend his sales convention beca...   Life
I notice increasing reluctance on the part of marketing executives to ...   Life
I once used the word OBSOLETE in a headline, only to discover that 43 ...   Life
If each of us hires people smaller than we are, we shall become a comp...   Life
If each of us hires people who are smaller than we are, we shall becom...   Life
If it doesn't sell, it isn't creative.   Life
If you ever have the good fortune to create a great advertising campai...   Life
If you tell lies about a product, you will be found out - either by th...   Life
In the modern world of business, it is useless to be a creative, origi...   Life
It has taken more than a hundred scientists two years to find out how ...   Life
It is flagrantly dishonest for an advertising agent to urge consumers ...   Life
It is important to admit your mistakes, and to do so before you are ch...   Life
It strikes me as bad manners for a magazine to accept one of my advert...   Life
It takes a big idea to attract the attention of consumers and get them...   Life
Leaders grasp nettles.   Life
Like a midwife, I make my living bringing new babies into the world, e...   Life
Managing an advertising agency isn't all beer and skittles. After four...   Life
Many manufacturers secretly question whether advertising really sells ...   Life
Many people - and I think I am one of them - are more productive when ...   Life
Most agencies run scared, most of the time... Frightened people are po...   Life
Much of the messy advertising you see on television today is the produ...   Life
Never stop testing, and your advertising will never stop improving.   Life
Never write an advertisement which you wouldn't want your family to re...   Life
Ninety-nine percent of advertising doesn't sell much of anything.   Life
On the average, five times as many people read the headline as read th...   Life
Political advertising ought to be stopped. It's the only really dishon...   Life
Remove advertising, disable a person or firm from proclaiming its ware...   Life
Set exorbitant standards, and give your people hell when they don't li...   Life
Shakespeare wrote his sonnets within a strict discipline, fourteen lin...   Life
Some manufacturers illustrate their advertisements with abstract paint...   Life
The advertisers who believe in the selling power of jingles have never...   Life
The best ideas come as jokes. Make your thinking as funny as possible.   Life
The consumer isn't a moron; she is your wife.   Life
The headline is the 'ticket on the meat.' Use it to flag down readers ...   Life
The manufacturer who finds himself up the creek is the short-sighted o...   Life
The more informative your advertising, the more persuasive it will be.   Life
The most important word in the vocabulary of advertising is TEST. If y...   Life
The relationship between a manufacturer and his advertising agency is ...   Life
The secret of long life is double careers. One to about age sixty, the...   Life
There are very few men of genius in advertising agencies. But we need ...   Life
There is no need for advertisements to look like advertisements. If yo...   Life
There is one catagory of advertising which is totally uncontrolled and...   Life
To advertisers: "Do not compete with your agency in the creative area....   Life
What really decides consumers to buy or not to buy is the content of y...   Life
What you say in advertising is more important than how you say it.   Life
You have only 30 seconds in a TV commercial. If you grab attention in ...   Life
You make the best products you can, and you grow as fast as you deserv...   Life
You now have to decide what 'image' you want for your brand. Image mea...   Life