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Advertising is salesmanship mass produced. No one would bother to use ...  
Advertising moves people toward goods; merchandising moves goods towar...  
If an ad campaign is built around a weak idea - or as is so often the ...  
If you have a good selling idea, your secretary can write your ad for ...  
Is advertising moral? It is part and parcel of the American free enter...  
It takes good clients to make a good advertising agency. Regardless of...  
Next to Christianity, advertising is the greatest force in the world. ...  
No agency is better than its account executives.  
The agency's account executive should be able to step into the sales m...  
The headline is the most important element of an ad. It must offer a p...  
The ultimate test of a finished account executive is his ability to wr...  
There is more money wasted in advertising by underspending than by ove...  
There is no such thing as national advertising. All advertising is loc...  
To establish a favorable and well-defined brand personality with the c...  
To Mrs. Mufoosky, the commercials may seem as long as a whore's dream....