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A good ad which is not run never produces sales.  
A good basic selling idea, involvement and relevancy, of course, are a...  
Advertising is the ability to sense, interpret... to put the very hear...  
Advertising says to people, 'Here's what we've got. Here's what it wil...  
Anyone who thinks that people can be fooled or pushed around has an in...  
Creative ideas flourish best in a shop which preserves some spirit of ...  
Curiosity about life in all of its aspects, I think, is still the secr...  
Fun without sell gets nowhere but sell without fun tends to become obn...  
Good advertising does not just circulate information. It penetrates th...  
I am one who believes that one of the greatest dangers of advertising ...  
I have learned that any fool can write a bad ad, but that it takes a r...  
I have learned that it is far easier to write a speech about good adve...  
I have learned that trying to guess what the boss or the client wants ...  
I have learned that you can't have good advertising without a good cli...  
I have learned to respect ideas, wherever they come from. Often they c...  
I regard a great ad as the most beautiful thing in the world.  
If you are writing about baloney, don't try to make it Cornish hen, be...  
If you can't turn yourself into your customer, you probably shouldn't ...  
If you don't get noticed, you don't have anything. You just have to be...  
Let's gear our advertising to sell goods, but let's recognize also tha...  
Make it simple. Make it memorable. Make it inviting to look at. Make i...  
Plan the sale when you plan the ad.  
Rarely have I seen any really great advertising created without a cert...  
Regardless of the moral issue, dishonesty in advertising has proved ve...  
The greatest thing to be achieved in advertising, in my opinion, is be...  
The secret of all effective originality in advertising is not the crea...  
The sole purpose of business is service. The sole purpose of advertisi...  
The work of an advertising agency is warmly and immediately human. It ...  
There is no such thing as a permanent advertising success.  
To swear off making mistakes is very easy. All you have to do is swear...  
Too many ads that try not to go over the reader's head end up beneath ...  
We want consumers to say, 'That's a hell of a product' instead of, 'Th...  
What helps people, helps business.  
When you reach for the stars you may not quite get one, but you won't ...  
When you reach for the stars, you may not quite get them, but you won'...  
Whether or not the standard of living made possible by mass production...